Black Friday? Why does consumerism have to be so dark? From now through the holiday season we’ll be featuring three products a week that are built in North America by innovators in the outdoor, ski, and bike industries. Meaning spending your dollars here helps to employ fellow mountain enthusiasts.
Club Ride Apparel, Ketchum, Idaho
Their tagline is Born in Sun Valley, Made in the USA, but what makes Club Ride cool is their distinct, super-versatile, stylish mountain biking and bike commuting line of clothing. We especially like their western styling as featured in the Go Long jersey (shown here in Powder/Ale). These shirts are nice enough to wear to work or out to dinner, but because they perform nearly as well as a race jersey (full zip; wicking; rear pockets) you can wear them from the trail to the pub without thinking twice. $109; clubrideapparel.com
Niner Bikes, Torrance, California
We’re big fans of Niner’s line of 29-inch mountain bikes, but we also like that Niner chose to source its Upcycled Messenger Bag from a boutique manufacturer in Seattle, Washington. Cooler still, the bag consists of 76 percent recycled materials—mostly blown tire tubes and seat belts. Even the zipper pull is crafted from a spent valve. Because it’s mostly rubber, it’s largely weatherproof, too. Two big reflective stripes boost the after dark visibility. 13x8x11 inches; $150; ninerbikes.com
Darn Tough Socks, Northfield, Vermont
Go ahead, buy that cheapo discount sock from the online box store. You’ll save five bucks, but within a year your toes will be sticking through and they’ll be bagging up around your ankles. Darn Tough’s (made in Vermont by Vermonters) Padded Ultra-Light ski sock (shown here in Rad Red) is a ski sock that outlasts most pairs of ski boots. And if they ever do fail you, Darn Tough will replace them—there’s an unconditional lifetime guarantee. A blend of merino (62 percent), nylon (34 percent), and lycra (four percent), the Ultra-Lights aren’t in the least bit itchy and hold their shape for years. Even better, these socks feature Darn Tough’s True Seamless technology, so there are no bumps or ridges to cause blisters. $21; darntough.com —Marc Peruzzi