Subtle branding meets town to trail versatility in Ninox’s Stratton.
Unless an apparel company is paying you to wear their outerwear, you don’t really need to be walking around town or skiing with the kids while sporting a logo worthy of a sandwich board on your chest, shoulder, or back.
That’s the message from Boulder startup Ninox and a slew of similar high-end outdoor apparel companies like them that are currently crafting mountain-worthy threads with subdued or non-existent branding.
The second premise? Town to trail versatility matters. Meaning you should be able to wear the same jacket or insulation piece hiking in winter and then straight to dinner. Of course, to pull that off you can’t skimp on materials or the where and the how of high-end manufacturing.
This all reminds Swami of an introductory to economics class he took back in his Oxford days (before the university informed him it was only an honorary degree). If you wear a $100 pair of jeans 300 days, they’re a better value than a $50 set that only lasts 100 days.
Enter The Stratton by Ninox ($449; ninox.cc). Here the shell and the liner are cut from leading edge Schoeller water repellant fabrics and the quilted insulation is Primaloft Gold—feathery light and warm. The fit is athletic enough as a midweight for action sports, but it looks darn near tailored as a dinner jacket, too. What’s more, The Stratton is built in Canada. And trust us, that matters.
Look for a round up of North American designed and constructed crossover apparel in our Winter 2015 issue. —Marc Peruzzi