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The Mountain Collective Expands


Whistler Blackcomb (pictured above) joines the Mountain Collective for winter 2013-14. Photo by Mitch Winton / Coast Mountain Photography


When the Mountain Collective pass launched last August, it offered access to Aspen/Snowmass, Jackson Hole, Squaw Valley/Alpine Meadows, and Alta. As pass holders caught storms in the Tetons and the Sierra, or sampled light powder in the Wasatch and big mountain terrain in the Rockies, they wanted more. Rumors spread about more resorts joining the Collective. When a guest in the Jackson Hole ticket office earlier this week asked if there would be new members for 2013-14, sales staff said it was likely. Then a visiting skier from Utah spoke up. “Actually, it’s three resorts,” he said. “But I can’t say which ones.”


The Utah skier was Dave Fields, Snowbird’s VP of Operations, who was in Jackson for a vacation. Today, Snowbird, Mammoth, and Whistler Blackcomb announced they were joining the Mountain Collective. The pass includes two days of skiing or snowboarding, unlimited half-price day passes, and lodging deals at each member resort. A limited number of passes are on sale now at last year’s price of $349 ($229 for children 12 and under) at themountaincollective.com and liftopia.com. A ticker notifies website visitors of how many preseason passes are still available. Buy one, and next season you’ll get access to 12 mountains, more than 30,000 acres of terrain, and 186 lifts. “It’s been a tough secret to keep,” says Fields. “We’re flattered to be asked to participate. It’s the greatest assortment of resorts in North America.”


“When we talk about other resorts we’d like to ski and ride, our partners in the Mountain Collective are the destinations we’re talking about,” says Whistler Blackcomb CEO Dave Brownlie. “They’re big mountains with big snow. They attract folks with a more adventurous spirit who are passionate about the mountains that we know and love.” The Mountain Collective makes it easy to reach those resorts: Snowbird is located about 30 miles from the Salt Lake City International Airport, Whistler sits less than two hours from Vancouver, and Mammoth added six flights per day to the local airport from California hubs this season. The Mountain Collective gets that big, powdery, accessible message out to destination visitors in a crowded market. “It gives all of us a lot more exposure with all the resorts working together,” Brownlie says. “And it’s great value.” —Olivia Dwyer 


Visit themountaincollective.com or liftopia.com for more information.

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