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Mountain Makes Good on 1% Pledge



Mountain Media, publishers of Mountain magazine and a proud media partner of 1% For The Planet, is bulging (in a totally appropriate G-rated way) with self-gratification after successfully placing a co-branded Mountain and 1% advertisement in the April 15 issue of Sports Illustrated.


There it is on page 17 (17!). Note the coveted right hand positioning. Let’s see, oh yeah, three million subscribers and a total of 10 million people read SI every week. (And Louisville basketball fans will be rereading this issue till Rick Pitino’s hair falls out—sometime around 2040.) We’re already taking subscription requests. And those new subscribers are downloading 41 free songs from 1% For The Planet’s The Music, Vol. 1. All of which means we’re going to have to iterate a few words we’ve stricken from our official communications: It’s a win-win baby.


Subscribe now to Mountain with the promo code “1percent” and receive a free music download.

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