(BOULDER, CO) May 9, 2013 — Mountain Media, publishers of Mountain magazine, announces a new partnership with the Vail Valley Foundation and the GoPro Mountain Games—a four-day outdoor gala featuring competitions, concerts, films, and fast moving rivers of tantalizingly delicious craft beer (we’ll be sure to investigate). As an official media partner, Mountain will promote the events on mountainonline.com and provide on-the-ground coverage from June 6 to 9.
“The GoPro Mountain Games are the embodiment of our magazine,” says Mountain Media Publisher Jamie Pentz. “This celebration of the mountain lifestyle mirrors our passions and goals, and we’re pleased to be part of an event so representative of who we are.”
Mountain staffers will be on hand in the Gear Town expo village to share Mountain magazines (and Swami swag) with attendees. We’ll even participate in a few competitions. “This terrific partnership significantly broadens Mountain’s exposure to our reader—people who love to live, work, and play in the mountains,” says Pentz.
While the partnership is new, Mountain is no stranger to the events, having covered both Summer and Winter Mountain Games extensively. “We’re excited to take the relationship to the next level,” says Paul Abling, Sr. Marketing & Public Relations Manager for Vail Valley Foundation. “It’s a perfect fit. We are both built by and for mountain people.”
About Mountain Magazine
Mountain is published five times annually and covers the mountain communities of North America. The magazine is distributed nationally in the U.S. and Canada, with a circulation of 125,000 and a total audience of half a million readers. Mountain offers four-season coverage of gear, sports, travel, adventure, culture, resorts, and environmental and social issues to the mountain enthusiast through compelling storytelling and inspirational photography. This coverage extends to the blog at mountainonline.com and the Logbook newsletter. Mountain Media is based in Boulder, Colorado.
About the GoPro Summer Mountain Games
The GoPro Summer Mountain Games are the nation’s largest celebration of mountain sport, lifestyle, and music featuring top professional and amateur athletes from around the world. The environmentally friendly adventure sporting event hosts approximately 3,500 outdoor athletes, along with an estimated 45,000 spectators. Athletes converge on Vail’s mountains and rivers to compete in nine sports and 25 disciplines for over $100,000 in prize money. Events include kayaking, rafting, stand up paddleboarding, mountain biking, road cycling, the IFSC Bouldering World Cup, amateur climbing, fly fishing, trail running, the Slackline World Championship, and a half marathon. Additional events at the GoPro Summer Mountain Games include: the Outdoor Reels film series, the Mountain Click photography competition, interactive expo areas in the Adventure Village and Gear Town, DockDog canine competitions, and the free Mountains of Music concerts. The GoPro Mountain Games are a project of the Vail Valley Foundation. gopromountaingames.com / 888.883.VAIL (8245)
Subscribe now and receive Mountain’s Spring 2013 issue with reviews of 16 trail runners, 15 mountain bikes, and all the gear you’ll need for an outing at the GoPro Summer Mountain Games. Subscribe here or find Mountain at the iTunes store, at Whole Foods, Barnes & Noble, Gander Mountain, Eastern Mountain Sports, and other natural foods and outdoor stores.